Introduction

Description: Logotype and corporate identity design for Berdelis Architects (Athens, Greece).

Strategy: We used the perspective and the dynamic of the cityscape in order to create an innovative geometric monogram.

Logotype: The initial brand name letter ‘’B’’ is attributed within a minimal form, as to communicate the uneasy architectural spirit, which – simultaneously – pays respect to the demand for balance.  We integrated the logotype supporting the symbol with a straightforward typeface in dissimilar weights, reinforcing the distinction between the brand name and its services.