Logotype: We designed the logotype as a decorative symbol that connects the rich cultural heritage of Mexico with its popular image today, importing two famous symbolisms: the characteristic local hat (SOBRERO) and the western sheriff font.  

Corporate identity: Creating the various Corporate Identity applications we integrated into the design the three dominant colors of Mexican history and culture (green, red, and beige), as well as a series of simple decorative patterns, based upon Aztec traditions and folklores. Among others, the Corporate Identity applied on signage, labels, place mats, clothing, menus, and the like.

Architecture design: Mattera architecture & design

Photography: Photo Factory