The Design Approach

The central axis of our design logic was the creation of a signature “hero” character, designed with strict geometric forms that directly converse with the geometry of the brand’s logo.

Consistent Identity: The central geometric character remains consistent across the entire range, ensuring strong brand awareness and uniformity.

Origin Color Code: Differentiation between the different coffee varieties is cleverly achieved through a color palette inspired by the colors of the flag of each origin country.

The Application

Applying these design principles, we developed the packaging for the two initial varieties: Brazil and Ethiopia.

The result is a clean, minimalist yet playful and vibrant packaging (10 aluminum capsules), which highlights the authenticity and diversity of coffee in every sip.