Introduction

Description: Graphic design and illustrations for a smart phones application, as well as graphic design content for an introductory digital media advertisement campaign.

Strategy: We connected the imaginary characters of a group-family, in order to communicate that ‘’together is better’’.

Symbol: We designed a central symbol, simple and comprehensible at a glance. An embraced group of people, representing them as a pin surrounding a common location-radial, in which the members enjoy companionship and safety.