Design Approach (Logomark & Typography)

The design team created a purely geometric and abstract logo, capturing the form of the African antelope in a unique way that is fully functional for every potential brand application. For typographical harmony, the Averta font was chosen—an exceptional geometric Sans-Serif that imparts modern aesthetics, clarity, and professional prestige, perfectly accompanying the geometric logomark.

Color Palette & Packaging

The color palette draws inspiration from the natural colors of the African savanna, combined with deep and light tones of green that reference the coffee plant and its leaves. The two main color tones worked catalytically to produce a dynamic and combinatory result in the creation of the packaging. Special emphasis was placed on the absolute central alignment of the typographic elements on them, enhancing symmetry, the premium shelf feel, and the overall coherence of the brand identity.

Tagline

The tagline clearly declares its origin from deep within the wild African savanna, directly connecting the consumer with the primal energy of KOB wild coffee roasters.