Naming: We chose the name SMILUX for the brand, an invented synthesis of the English word SMILE and the Latin word LUX (shine, as well as luxury). Visually, the brand name is friendly, while audibly it allows clear communication of both embedded concepts. We completed the naming with the tagline “Dental Experts”, so as to emphasize its main services and underline its professionalism.

Logotype: We designed an innovative tooth, so that it also gives the impression of a hug, referring to care. Although flat, the design offers a perspective view, so as to make the symbolized object further interesting. We completed the logo with the illustration of the brand name, using a custom sans serif typeface, with some stencil characters.

Corporate identity: We developed the corporate identity of the brand using the individual elements of the logo, surrounded by soft color shades.

Architecture design: Arkitetecture Iannis Kyrlis