Client

HOLMAN associates

Year

2020

Sector

Project and construction management

A bottom-up branding project with naming, slogan, logotype, corporate ID, signing, clothing, webpage design and a variety of analog and digital applications for a premium project and construction management brand, expertized in hotel industry.

We installed the simplest 2D element, the line, at the foundation of the branding visualization process, as to lead and form both logotype and typography. Arrows: direction signs and tools to manage a complex task and achieve a successive fulfillment. These signs are located within a framework in an absolute balance, while the assemblage is not far from shaping the initials ‘’H’’ and ‘’N’’ of the brand. As a result, the architectural and abstract logo handily communicates an intelligent, robust, holistic management.

HOLMAN

Client

HOLMAN associates

Year

2020

Sector

Project and construction management

Keywords

Architecture, Construction, Typography, Branding

Introduction

A bottom-up branding project with naming, slogan, logotype, corporate ID, signing, clothing, webpage design and a variety of analog and digital applications for a premium project and construction management brand, expertized in hotel industry.

We installed the simplest 2D element, the line, at the foundation of the branding visualization process, as to lead and form both logotype and typography. Arrows: direction signs and tools to manage a complex task and achieve a successive fulfillment. These signs are located within a framework in an absolute balance, while the assemblage is not far from shaping the initials ‘’H’’ and ‘’N’’ of the brand. As a result, the architectural and abstract logo handily communicates an intelligent, robust, holistic management.

SPANOUDIS

ANDRONIS INTERIOR