Taratsa’s logo features a mermaid as its central symbol—a mythical creature depicted sitting on a windowsill and gazing out at the Argolic Gulf—an image that perfectly mirrors the experience of visitors as they enjoy their coffee, breakfast, or drink. To capture this atmosphere, the chosen color palette reflects the colors of the island’s flag, combining blue and red with the earthy beige that architecturally dominates the space. The characteristic stripes in the identity add a sense of movement and a summer breeze, while the applications rely on simple forms with clean typographic elements. The choice of an elegant serif typography blends harmoniously with the mermaid symbol, embracing the entire branding as reflected in carefully crafted applications such as coffee cups, place mats, and specially designed menus for each product category, where each category stands out thanks to its corresponding color code.