Logo Design: The core of the logotype is the Greek letter ‘’P”, which is not only the initial letter of “Parthenon” but of ‘’Pili’’ and ‘’Porta’’ as well, the Greek words for ‘’Gate’’ and ‘’Door’’ respectively. The thickness of the symbol’s joists, as well as the cutting to the lower-inner part of the left one, are specially designed to transfuse the sense of the 3^rd dimension and drive gazes inside ‘’THE PARTHENON’’ through its open gate: humans are always following their eyes! The symbol is reinforced by the brand name, which passes through it, in order to underline the existence of an open passage.

Color Palette: Based on the decoration of the original Parthenon we chose the four colors which are used for the communication of its functions: museum, education, events, store.

Applications: Aiming to enhance the visual communication identity we proposed indicative applications, likewise banners, event posters and tote bags.

Cover photo by: Brice Cooper