Logo Design: We used a custom font to design a modern typographic logotype with Asian references. Furthermore, we brought the typographic characters in a dialogue position, to simulate a group of people that follows different paths only to meet in a single place and talk to each other.

Corporate ID: The corporate identity of the brand is based upon the clean lines of the logo and the grey color, which is dominant all over the store in the form of cement coating.

Outdoor Signage, Menu, and Packaging: The signage and the packaging of the café, mainly the paper cups, remained faithful to the simplicity and the clarity of the logotype and corporate ID, thus enhancing the visual communication of the brand and delivering the desired message: Let’s TALK!

Photo credits: Vangelis Dimopoulos