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Client
To Kati Allo
Year
2020
Sector
Patisserie
Description: Logotype, Corporate ID and Packaging for TO KATI ALLO patisserie (SOMETHING ELSE pastry), in Palaio Faliro/Athens.
Strategy: We decided to express the visual aspect of the brand with clean design and geometrical forms, wanting to highlight that – in baking art as well – simplicity does not limit creativity. Within this framework the most restrictive challenge was the demand for balance between the austere and the sweet.
Logo Design: We used fundamental geometrical elements to compose an innovative pastry landscape: a cornerstone, on which archetypical baking pieces are resting upon, peaking up to a glazed fruit-sun. The equally fundamental Latin capitals of the typography are supporting the geometry of the symbol.
TO KATI ALLO
Client
To Kati Allo
Year
2020
Sector
Patisserie
Keywords
Branding, Art Direction, Packaging
Introduction
Description: Logotype, Corporate ID and Packaging for TO KATI ALLO patisserie (SOMETHING ELSE pastry), in Palaio Faliro/Athens.
Strategy: We decided to express the visual aspect of the brand with clean design and geometrical forms, wanting to highlight that – in baking art as well – simplicity does not limit creativity. Within this framework the most restrictive challenge was the demand for balance between the austere and the sweet.
Logo Design: We used fundamental geometrical elements to compose an innovative pastry landscape: a cornerstone, on which archetypical baking pieces are resting upon, peaking up to a glazed fruit-sun. The equally fundamental Latin capitals of the typography are supporting the geometry of the symbol.