Logotype: We started with the initial letter of the brand in Latin ‘’P’’ and we extended clockwise the arc, as to form the initial letter of the brand in Greek ‘’Φ’’ as well, while keeping extending we enclosed the two initials into a harmonic spiral. Consequently, we depicted the brand name using a clear sans serif font, in a synergy with the symbol: on the one hand with its initial letter, which largely resembles it, and on the other hand with the extension of letter’s “L” base, which bends to become the equilibrium of the synthesis.

Corporate identity: For the development of the basic corporate identity applications (business cards, envelopes, letterheads) we used the combination of two colors which enforce the visual communication with their robustness and depth: cooper on turquoise. The identity integration fulfilled with the slogan of the firm ‘’We Honour Your Trust’’.

Web page: Our graphic design and art direction aimed to further develop the identity of the brand online and implement the corporate demand for an equally strong promotion of both the real estate and the rest of the services. Overall, the webpage designed to communicate trust and integrity, but with a sense of freedom and excitement: feel free, being safe!