Logo Design: We interfered to the old logotype in a gently manner, replacing the font with bold, sans serif, capital letters and adding a punctuation mark: the colon (two equally sized dots aligned vertically). A familiar typographic symbol, used to introduce a number of elements, a word-for-word text or an explanation. Thus, we made the words that compose the brand name easily distinctable and we underlined their currying message. In its vertical version we approached the logotype subtractively, maintaining after the upper and lower dots letter “W” alone. We integrated the logo with a digital green color, which highlights its digital nature.

Corporate ID: In the development of the corporate ID we used the language that the brand speaks the best: the binary code. To this end, we designed a schematic based upon a hidden grid, composed by forty eight squares (8 columns X 6 rows), appearing full when the value is “1” and empty when “0”. Afterwards, we encoded and imprinted the brand name and its services on the grid. The appearing picture-messages are readable horizontally and rightwards, inviting the readers to play a hidden treasure game on a digital map. That modern and that simple, IT:WORX!